Ripple has announced a new sports partnership with Louisville Athletics. The agreement will introduce XRP logos to Louisville Basketball starting with the 2026-27 season. It’s a new initiative for the cryptocurrency brand to enter the college sports space. Ad Ad Ripple Expands XRP Branding Across Louisville The agreement, which will run for multiple years, will
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Matthew Ruthven is a crypto journalist and blockchain strategist with a passion for exploring the intersection of technology, finance, and decentralized governance. With a background in software development and digital economics, he brings a technical yet accessible approach to analyzing the latest trends in cryptocurrency and Web3 innovation.